Premium cars in Russia: popular models and trends

Premium cars in Russia in 2025 are becoming a symbol of status and technological advancement, reflecting the growing demand for luxury and comfort. Despite economic challenges, brands such as Lexus, Audi and BMW continue to dominate the market, offering models that combine elegance and innovation. For example, the Lexus RX and BMW X5 remain sales leaders. In this article, we'll break down which luxury cars Russians are choosing, what trends are shaping the market and what to expect in the future. Let's dive into the world of premium cars.

Lexus RX: premium cars in Russia

Lexus RX tops the ranking of premium models in Russia. In 2025, this crossover remains a favourite due to its design and reliability. It comes equipped with a 313 horsepower hybrid engine. The model also offers a spacious interior and the Lexus Safety System+. In addition, the RX sales have increased by 10% compared to 2024. Thus, the Lexus RX confirms its popularity.

Comfort and technology

The Lexus RX impresses with its level of comfort. For example, the heated and ventilated seats ensure comfort. Also, the 14-inch touchscreen makes it easy to operate. In addition, the noise insulation system creates a quiet interior. This is ideal for long journeys. That's why the RX is the choice of those who appreciate luxury.

BMW X5: luxury cars in Russia

BMW X5 ranks second among premium models in the Russian Federation. The crossover shows a 15% increase in sales in 2025. It is powered by a 3-litre engine with 381 horsepower. The model also offers adaptive suspension and Level 2 autopilot. In addition, the interior with Nappa leather adds to the elegance. Thus, the BMW X5 remains in demand.

Dynamics and style

The BMW X5 combines power and style. For example, acceleration to 100 km/h takes 5.5 seconds. The Matrix headlights also improve visibility at night. In addition, the panoramic roof creates a sense of spaciousness. It's an eye-catcher. The X5 is therefore ideal for active drivers.

Audi Q7: premium cars in Russia

The Audi Q7 is another market leader. In 2025, this crossover is chosen for its versatility. It is equipped with a V6 3 litre engine with 340 horsepower. The model also offers quattro all-wheel drive and air suspension. In addition, the cabin accommodates up to 7 people. Thus, the Audi Q7 is suitable for families and businesses.

Practicality and innovation

The Audi Q7 impresses with its functionality. For example, the MMI system allows functions to be controlled by voice. The 360° cameras also make parking easier. In addition, the adaptive cruise control reduces the strain in traffic jams. This makes driving comfortable. That's why Q7 is chosen by practical buyers.

TANK: premium cars in Russia

TANK, the premium brand from GWM, is gaining popularity. The 2025 TANK 300 leads the way with 13,000 units sold in the first 9 months of 2024. The model is powered by a 2-litre engine with 220 horsepower. It also offers all-wheel drive and differential lock. In addition, the price starts from 3.5 million rubles. Thus, TANK attracts with price and passability.

Off-road capabilities

The TANK 300 is designed for off-road use. For example, the 224 mm ground clearance allows you to overcome obstacles. The All-Terrain Control system also adapts to the surface. In addition, the interior with leather and a 12.3-inch screen adds comfort. This makes the model versatile. This is why the TANK 300 is popular in the regions.

EXEED: luxury cars in Russia

EXEED, Chery's premium sub-brand, has a 2.6% market share. At 2025, the VX model with a 2-litre engine with 249 horsepower remains a hit. The EXEED also offers a leather interior and Level 2 autopilot. In addition, sales totalled 40,878 units in 2024. Thus, the EXEED strengthens its position.

Luxury and affordability

EXEED VX combines luxury and price. For example, the 3-zone climate control ensures comfort. Also, the premium audio system pleases with sound. In addition, the price of 4 million rubles makes the model competitive. This attracts buyers. Therefore, EXEED is chosen for its balance.

Trends: premium cars in Russia

Premium cars in Russia are following global trends. For example, electrification is gaining momentum. Autonomous driving is also becoming a standard. In addition, demand for crossovers is growing. This reflects the preferences of Russians. Thus, the market is adapting to the demands.

Electrification

Electric models are coming into fashion. For example, Changan's Avatr 11 offers a range of 600 kilometres. Also, Hongqi HS5 is becoming popular in business taxis. In addition, charging to 80% in 10 minutes attracts buyers. It reduces emissions. Therefore, electric cars are growing in demand.

Autonomy: premium cars in Russia

Autonomous driving is changing the market. For example, the Audi Q7 supports Level 3 autopilot. The BMW X5 also offers assistance in traffic jams. In addition, the EXEED VX is equipped with lidar for safety. This reduces the strain on the driver. In this way, technology improves the experience.

Safety and comfort

Autonomy increases safety. For example, collision avoidance systems save lives. Also, adaptive cruise control reduces stress. In addition, AI analyses driver behaviour. This makes journeys more convenient. Therefore, autonomy is a key trend.

Prices: luxury cars in Russia

Prices for premium models are rising. For example, the Lexus RX costs from 6 million roubles. Also BMW X5 will cost 7 million. In addition, the TANK 300 is available for 3.5 million. Sanctions and the ruble exchange rate affect the cost. Thus, ownership requires a budget.

How to save money?

Savings are possible. For example, leasing reduces the cost of an Audi Q7. Also, dealer promotions on EXEED give discounts. In addition, buying a used BMW X5 can be a bargain. Plan your budget in advance. Therefore, a sensible approach helps.

The future: premium cars in Russia

The future of the premium segment promises innovation. For example, BMW is planning an electric X5. Also, Lexus will introduce Level 4 autonomy. In addition, TANK will expand its line of hybrids. This will attract new customers. Thus, the market will continue to grow.

Trends and ecology

The environment is becoming a priority. For example, EXEED is planning electric cars. Hongqi will also reduce emissions by 20%. In addition, the demand for hybrids is increasing. This is in line with market demands. Therefore, ecology is shaping the future.

Conclusion: premium cars in Russia

Premium cars in Russia in 2025 combine luxury, technology and status. Lexus RX, BMW X5 and Audi Q7 are leading in popularity. TANK and EXEED are also gaining momentum. Electrification and autonomy are shaping trends. Choose a model that reflects your style. That's why the premium segment remains in demand.