Genesis

Genesis (Korean: 제네시스) is the luxury vehicle brand of the South Korean multinational conglomerate Hyundai Motor Group. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, Genesis was announced as an independent brand on 4 November 2015. Its first model, the Genesis G90, was released in 2017. Genesis models are designed in Rüsselsheim, Namyang, and Irvine, and produced in Ulsan. Genesis was the first luxury division established by a South Korean automaker. The brand entered the United States in 2017 and Europe (including the United Kingdom) in 2021. In August 2023, the brand surpassed 1 million units in cumulative sales. In December 2024, the Genesis Magma Racing Team was founded, and at the same time, the brand's first hypercar, the GMR-001, was unveiled.