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Tuning premium cars: how to improve perfectionTuning premium cars: how to improve perfection">

Tuning premium cars: how to improve perfection

Alexandra
Alexandra
2 min.
News
April 08, 2025

Premium car tuning in 2025 allows owners of luxury cars like Rolls-Royce, Lamborghini and Porsche to make them even more unique and powerful. For example, tuning a Porsche 911 Turbo S from Mansory adds 900 horsepower, while customising a Rolls-Royce Cullinan from Novitec improves style. Upgrading luxury cars is an art form where technology, design and individuality come together. In this article, we will understand how to improve premium cars, what aspects are worth considering and what the leading ateliers offer. Let's find out how to make perfection even better.

Increasing power: tuning premium cars

Tuning premium cars often starts with increasing power. For example, Brabus atelier takes a Mercedes-Benz S-Class and raises its power from 496 to 600 horsepower. Mansory also tunes the Porsche 911 Turbo S, adding 900 horsepower. In addition, Novitec improves the Ferrari 812 GTS, bringing its output to 840 horsepower. Thus, engine tuning makes cars faster.

Chip tuning and exhaust systems

Chip tuning is a popular method. For example, Lamborghini Urus after chip tuning from ABT Sportsline produces 710 horsepower instead of 650. Also, the exhaust system from Akrapovič adds 20 horsepower to the BMW M8. In addition, new turbines increase torque. For example, the Rolls-Royce Wraith from Spofec gets 850 Nm. Also, the sound becomes more aggressive. Therefore, chip tuning and exhaust improve the dynamics.

Aerodynamics: modernising luxury cars

Aerodynamics plays an important role. For example, Novitec adds a carbon fibre dodger to the Rolls-Royce Cullinan. This reduces lift. Mansory also puts a spoiler on the Porsche Taycan. It improves stability at speed. Hamann also tunes the BMW X7 by adding a diffuser. This increases downforce. In this way, the aerodynamics make the car more stable.

Carbon elements

Carbon reduces weight. For example, Mansory's Lamborghini Aventador gets a carbon fibre bonnet. This reduces weight by 10kg. Also, the Ferrari SF90 Stradale from Novitec gets carbon fibre wings. In addition, the Porsche 911 GT3 from TechArt uses carbon fibre sills. They improve airflow. Also, carbon adds style. Therefore, such elements are popular in tuning.

Design: tuning premium cars for style

Tuning premium cars often involves customising the design. For example, Mansory repaints the Rolls-Royce Phantom in matte black. Novitec also adds gold accents on the Ferrari Roma. In addition, Brabus installs 22-inch wheels on the Mercedes-Benz G-Class. Their price is $15,000. In this way, the appearance becomes unique.

Vinyl and paint

Vinyl film changes the look. For example, Mansory's Porsche 911 gets chrome vinyl. The Lamborghini Urus from ABT Sportsline also gets camouflage vinyl. In addition, custom paint jobs add personality. For example, Startech's Bentley Bentayga is painted in a two-tone style. The rims are also painted in contrasting colours. Therefore, the vinyl and paint job makes the car stand out.

Interior: an improvement on high-end cars

The interior can be improved too. For example, Carlex Design re-stitches the interior of the Rolls-Royce Cullinan in alligator leather. Mansory also adds carbon fibre inserts to the Porsche Taycan. In addition, Brabus installs ambient lighting in the Mercedes-Benz S-Class. It changes 64 colours. Thus, the interior becomes more luxurious.

Personalisation of the salon

Personalisation makes the interior unique. For example, the Ferrari 488 Pista from Carlex gets embroidered with the owner's logo. Also, the Bentley Flying Spur from Startech gets handcrafted wood panelling. In addition, the BMW i7 by Alpina adds massaging seats. Also, the Audi RS Q8 from ABT Sportsline gets alcantara. Therefore, the interior reflects the owner's taste.

TechArt's Porsche 911 Turbo S on the track in Germany, highlighting premium car tuning in 2025.
TechArt's Porsche 911 Turbo S, reflecting premium car tuning, on a track in Germany.

Suspension: tuning premium cars for handling performance

Suspension affects handling. For example, Novitec lowers the Rolls-Royce Wraith by 40mm. This improves stability. KW Suspensions also tunes the Porsche 911 GT3 by adding adjustable dampers. In addition, H&R installs springs on the BMW M5. They reduce the ground clearance by 30mm. Thus, the car holds the road better.

Adaptive systems

Adaptive suspension adds comfort. For example, the Mercedes-Benz G-Class from Brabus gets adaptive shock absorbers. Also, the Porsche Taycan from TechArt gets air suspension. In addition, the Ferrari 812 GTS from Novitec uses adjustable struts. They change the stiffness. Also, the Audi RS Q8 from ABT gets sports springs. Therefore, the suspension improves the dynamics.

Technology: customisation of expensive cars

Technology is making the car smarter. For example, Mansory adds a projection display in the Rolls-Royce Phantom. Brabus also installs 360-degree cameras in the Mercedes-Benz S-Class. In addition, TechArt is integrating 5G into the Porsche Taycan. This improves connectivity. In this way, technology enhances comfort.

Multimedia and sound

Multimedia enhances the experience. For example, Alpina's BMW i7 gets a 31-inch screen at the rear. Also, the Ferrari Roma from Carlex gets Bang & Olufsen speakers. In addition, the Rolls-Royce Cullinan from Novitec adds Wi-Fi. Also the Porsche 911 by Mansory gets a voice assistant. So multimedia makes travelling more interesting.

Eco-friendliness: modernising luxury cars

Environmental friendliness is important even in tuning. For example, Novitec tunes the Porsche Taycan by adding lightweight carbon fibre. This reduces weight and energy consumption. Mansory also uses recycled materials in the Rolls-Royce Spectre. In addition, Brabus improves the Mercedes-Benz EQS, reducing consumption to 15 kWh per 100 kilometres. In this way, tuning can be green.

Electrification and hybrids

Electric cars are getting tuned, too. For example, the Tesla Model S Plaid from Unplugged Performance gets new batteries. This adds 50 kilometres of range. Also, the Ferrari SF90 Stradale from Novitec improves the hybrid system. In addition, the BMW i7 from Alpina gets a more efficient motor. Also the Audi e-tron GT from ABT optimises charging. Therefore, eco-friendliness remains a priority.

Cost: tuning premium cars and budget

Tuning can be expensive. For example, a complete tuning of a Rolls-Royce Cullinan by Mansory costs $100,000. Also, a Porsche 911 from TechArt will cost $50,000. In addition, Brabus charges $70,000 for a Mercedes-Benz G-Class. However, there are budget options. For example, a vinyl film costs $5,000. Thus, tuning is available to different budgets.

How to save money

Choose your priorities. For example, the chip tuning of a Porsche Taycan by ABT costs $10,000. Also, new discs for a BMW M5 from Hamann are $8,000. In addition, vinyl painting is cheaper than a complete repaint. For example, vinyl for the Lamborghini Urus costs $4,000. You can also do tuning in stages. So plan your budget in advance.

The future: improving luxury cars

The future of tuning promises innovation. For example, Mansory plans to use 3D printing for parts. Novitec is also developing AI for suspension tuning. In addition, Brabus is testing holographic displays. TechArt is also working on synthetic fuels. Therefore, tuning will become even more technological.

Trends in tuning

Ecology and technology are leading the way. For example, electric cars will be tuned more often. Also adaptive systems will become standard. In addition, AI-assisted customisation will simplify the process. Also vinyl films with chameleon effect will become more popular. Thus, tuning will evolve.

Conclusion: premium car tuning as an art form

Tuning premium cars is a way to make the perfect one even better. It allows you to improve power, style and comfort. For example, Mansory turns a Porsche 911 into a masterpiece. Novitec also makes the Rolls-Royce Cullinan unique. In addition, tuning is becoming more environmentally friendly and technologically advanced. Therefore, it is an art that inspires luxury car owners.